Level Up Emotional Intelligence

StrengthBuilders make developing social and emotional intelligence a fun game! Assess, train, and track behavioral readiness, including positive thinking, perseverance, communication, and impulse control.

curaJOY’s interactive online learning method is specially designed for children ages 5-11. We break down emotional intelligence into specific, foundational skills and give students unlimited practice to achieve their goals.

Sign Up For a Free Trial

The Power of Differentiation

Pick the Right Program

StrengthBuilders is the world’s first multilingual emotional intelligence skills program in Mandarin and English, and our curriculum is designed for children ages 5-11. Every child has unique skills and experiences – let’s build on them!

Assess Baseline Skills

The StrengthBuilders assessment doesn’t look or feel like a test, so children are more likely to buy in and stay engaged. Compare scores against nationally recognized benchmarks with a detailed behavioral skills report.

Target Essential Training

Our AI-driven algorithm took seven years to develop, and it has been extensively reviewed by the National Science Foundation. StrengthBuilders continually evaluates skills, measures progress, and adjusts accordingly.

Get Started with StrengthBuilders

Our programs are available in English and Mandarin with affordable one-year subscriptions.

Emotional Intelligence Games

Gamified cognitive psychology principles | Effectively improve social and emotional intelligence


Zoo Academy

$ 25 / year


Buy English Edition
Buy Mandarin Edition


Zoo U

$ 25 / year


Buy English Edition
Buy Mandarin Edition

Teaching Six Essential Skills

How We Do It


with Professional Voice Acting Guides

Improve active listening, word choices, body language, and more. StrengthBuilders includes hours of professional voice recordings in English and Mandarin to help children master the importance of tone and inflection.


with Unlimited Practice and Do-Overs

Leadership and conflict resolution stem from strong cooperation skills. Students can replay scenes and practice challenges as many times as they’d like until the new skills stick! Then, the program automatically evaluates and adjusts.


with AI-Driven Personalization

Perspective taking is a core element of the entire program, and we teach empathy through real-world practice. The algorithm’s deep AI curriculum builder automatically adds in more empathy lessons for students who need more support.


Learn to Fail and Get Back Up

Growing numbers of experts say Our gamified program is fun, engaging, and interactive; it also weaves resilience skills into every activity. The differentiated curriculum is both age- and level-appropriate with targeted challenges to overcome.


Specialized for Learning Differences

Impulse control can’t be taught through lectures and video lessons – students need opportunities to practice! StrengthBuilders is especially beneficial for children with learning differences who struggle with discipline, including ADHD and autism.


with Inner Armor + Shining Moments

StrengthBuilders gives children the ‘inner armor’ they need to stand up against peer pressure and take pride in their work. Critical thinking development, mindfulness, and positive thinking exercises give them the tools to succeed.

A Proven Approach

Research-Backed Curriculum Designed by Education Experts
  • Funded by US Department of Education Grants
  • Reviewed by the National Science Foundation
  • Published in six scientific journals
  • Evaluated in a five-year, multi-state efficacy study

Have you ever envied anyone who has better grades, bigger house, more recognition, popularity.. and grumbled “Why did she get xxx and not me?!?*#”  It’s easy to look at people who seem to have it all–beauty, fitness, great career, wealth, freedom and tell ourselves that it’s all luck.  Malcolm Gladwell wrote in his bestseller book,…

Continue Reading

Before kindergarten, Jennifer Choi’s son was denied special education services despite a diagnosis of ADHD. NEW YORK — To Eva Santiago, her son’s education has always felt like an impossible dilemma. This story also appeared in Chalkbeat and Mind/Shift Before elementary school, the boy was diagnosed with autism, ADHD […] Before elementary school, the boy…

Continue Reading

“A Third Culture Kid (TCK) is a person who has spent a significant part of his or her developmental years outside the parents’ culture(s). Although elements from each culture are assimilated into the TCK’s life experience, the sense of belonging is in relationship to others of similar background . ”— David C. Pollock, developer of…

Continue Reading

An ADHD diagnosis often answers some big, life-long questions. Then, it quickly raises new ones: What exactly does this mean? What are our options? Where do we go from here? ADDitude surveyed its community about the important questions you want, and need, answered after you or your child receives an ADHD diagnosis. We asked experts…

Continue Reading

Depression has become increasingly common among American teenagers – especially teen girls, who are now almost three times as likely as teen boys to have had recent experiences with depression. In 2017, 13% of U.S. teens ages 12 to 17 (or 3.2 million) said they had experienced at least one major depressive episode in the…

Continue Reading

Raising happy kids is one of the most difficult experiences that separated couples face. How do you assure your kids that they are loved and that they are not to blame for the divorce? Besides, the psychological trauma that kids face during and after divorce leaves them in worry and fear that their remaining parent…

Continue Reading

Try StrengthBuilders Today

Sign up for a free 30-day trial and discover how fun social-emotional learning can be!

Get A Free Trial

Would love your thoughts, please comment.x