Research & Development

Originally funded as part of a US Department of Education grant, and validated by the National Science Foundation, UNESCO, clinical psychologists, experienced educators, researchers, and focus groups of educators and students were used in developing, fine-tuning, and validating StrengthBuilders to ensure their accuracy and effectiveness. Our goal is to enable children to practice different social behaviors and understand the effects of possible actions. No other program has undergone extensive efficacy studies like ours.

In the last decade or so, science has discovered a tremendous amount about the role emotions play in our lives. Researchers have found that even more than IQ, your emotional awareness and abilities to handle feelings will determine our success and happiness in all walks of life, including family relationships. — John Gottman

Our programs begin with an accurate assessment where children navigate through a series of virtual social challenges and problem-solving tasks where they must use emotional intelligence to successfully advance. The data gathered through this evaluation is used to determine your child’s baseline skill level for the six targeted strengths through our proprietary scoring algorithms and in-game response comparisons against benchmark data.

In just the first six scenes of the gamified training, we created 656 lines of actor-voiced dialogue, more than 200 new animations, and several innovative new game mechanics.

The interactive branching written into our scripts provided an average of 224 distinct narrative/gameplay paths per scene so that each child will have a unique and personalized gameplay experience based on their own choices.

Unlike core academic subjects, such as math, ‘correct’ responses in social situations are dependent upon the context, the individual’s motivation. Correctness is more in terms of degrees, rather than absolutes. Because of this, the assessment and reporting algorithm development team applied even more rigorous validation criteria, compiling multiple qualitative and quantitative data points over seven years to ensure accuracy, validity of evaluations, and reporting.

Development of Our Mandarin Chinese Version

Linguistically and lexically accurate | Culturally-relevant | Practically Implementable

We collaborated with child psychologists, school counselors and educators to develop culturally relevant, linguistically accurate and effective Mandarin Chinese versions of our social emotional and language fluency training programs. Language learning is fun only when it offers concrete socio-emotional benefits to the learner because humans are fundamentally social creatures. Gameplay scenarios mimic common interactions children have in order for them to comfortably carry out such conversations using a foreign language in real life.

Improvement in StrengthBuilder Translates Into Real World Success

out of 10 top

concluded by the World Economic Forum as integral for success are social and emotional


in academic performance as a result of social emotional learning

Creativity does not rest on eureka moments; it is a process, designed to consistently bring abstract ideas into the tangible world. For creatives, this emphasizes the importance of routines. Random bits of profound inspiration are few and fleeting; consistent work in your craft requires a sustainable way to develop good ideas into great ones. Recall the wise words from Chuck Close: “Amateurs…

Continue Reading

If you’re a parent of a shy child, you may at times find yourself worrying about whether your child will struggle to make friends or miss out on opportunities due to their timid nature. But although society places a great deal of importance on being outgoing, many successful people throughout history were notoriously shy, from…

Continue Reading

“When families face ADHD challenges, tension lurks beneath the surface all the time. We can’t change that. But you can reduce the stress by improving how you communicate with each other. The following tools will help you to tame defensiveness, problem-solve, and approach difficult situations with a positive attitude.” Couple in cafe drinking coffee and…

Continue Reading

The news about declining COVID-19 rates around the country may foreshadow a return to more “normal” rhythms and patterns of behavior. Among the casualties of online learning and socializing may have been traditional family dinners. An October 2021 article, “More Parents Are Rejecting Nightly Family Dinners – And Experts Say That’s OK,” examines parents’ anxiety…

Continue Reading

Thirty-five years ago, Canadian and American dads were doing a similar amount of child rearing, relative to mothers. Surveys from the mid 1980s showed that Canadian men spent 38% of the time that Canadian women spent on child care, and American men spent 35% of the time that American women spent on child care. Today,…

Continue Reading

For busy people, finding time for uninterrupted work may feel utterly unrealistic. But there are methods we can use to optimise what limited ‘deep work’ time we have. Like many parents, when schools shut down due to Covid-19, Elizabeth Hunter found herself with more caregiving responsibilities as her three children transitioned to 100% remote classes….

Continue Reading