About Us

curaJOY is a 501(c)3 non-profit that provides a personalized, one-stop solution for families to raise socially and emotionally thriving kids through evidence-based digital solutions that promote personal growth, continued practice, and authentic social connections in real life.  We partner with psychologists, educators, parents, and kids in the US and Asia to develop interactive digital emotional wellness programs that enable transformative self-learning in English, Spanish, and Chinese. Our kid-centric conversational approach engages today’s youth to become active participants on their growth journey to gain emotional intelligence, self-awareness, and positive habits for themselves and their families. 

Families’ emotional wellness is suffering.

Globalization and modern technology have increased productivity but diminished the real-life opportunities that help children foster social-emotional skills.  Overwhelmed parents and schools need help to foster emotional intelligence and social-emotional skills in our kids.

Our mission

At curaJOY, our mission is to provide personalized, available, and effective emotional wellness support for all families, to help them develop all the soft skills they will need in life, like emotional intelligence, resiliency, confidence, and more. We help families grow together, connect better and weather through storms.

How we help

We team up with clinical psychologists, school counselors, behavior therapists, speech therapists, and educators in both the United States and Asia to develop evidence-based programs in English and Mandarin, and our mission is to make proven therapeutic tools fun, easily accessible, and widely adopted.

Whole Families’ Emotional Wellness

curaJOY innovates the delivery of social-emotional learning and meets people where and when they are at now, whether it’s social media, texting, or gaming. We classify social-emotional skills broadly into the following categories:


What makes curaJOY special?


Lasting Transformations

Weekly therapy sessions alone cannot deliver the transformations they want.   Interpersonal skills and emotional intelligence can’t be taught through lectures – children need opportunities to practice. Unseen in any other tools, curaJOY facilitates offline social interactions and the amount of real-life practice necessary for the mastery of skills like impulse control, problem-solving, making friends, decision making, and bouncing back from hardships.  Our model of continuous practice and reinforcements means lasting change.

All Families

Diverse and inclusive

curaJOY re-frames the purpose and benefits of social-emotional learning to appeal to universally accepted values like success and growth, rather than attempting to change or eliminate existing biases.  We pair users with virtual mentors who share key demographical traits with them to quickly boost rapport, and then systematically introduce other virtual mentors from different backgrounds. curaJOY’s availability in multiple languages with diverse experts and inclusive content enables all families to connect, feel and function well, regardless of language, race, or income.


The Whole Family Benefits

Solutions that only target children are limited in their outcomes when aggravating conditions often exist in children’s environments. Therefore, curaJOY engages the whole family, integrating seamlessly into their lifestyle and schedule rather than another “add-on” that needs to squeeze into the calendar.  All other resources – private counseling, in-home behavior therapy, guided journals, and social skills groups – require parents’ involvement and time.  curaJOY delivers an effective emotional wellness support program that delivers transformative benefits with or without parents’ or teachers’ participation. 


24/7 One-Stop Solution

Help is often needed when a therapist, friend, or teacher is not available.  It is also usually needed at a frequency that is unrealistic for most populations. curaJOY overcomes those challenges, and supports families 24/7, online or via Facebook, Discord, WhatsApp, Line, and text. Our program helps families assess, learn, and practice interpersonal skills and be reinforced with real-life rewards and positive social influence. 

Solving the problem of Emotional Development

There are three traditional paths to providing social-emotional learning in schools, and both come with significant drawbacks.

Read more


Think well. Feel good. Thrive for life.

The relationship between academic achievement and social-emotional development is bilateral and symbiotic. Our StrengthBuilders and Quest Depot integrate fun and social-emotional fitness into the learning process to help children acquire and develop the critical inner strengths and cultural fluidity necessary to thrive — in school, throughout life, and around the world.

1, 2 “The State of Mental Health in America.” Mental Health America, www.mhanational.org/issues/state-mental-health-america. Accessed 15 Apr. 2022.

3 Hubert, Sarah, and Isabelle Aujoulat. “Parental Burnout: When Exhausted Mothers Open Up.” Frontiers in psychology vol. 9 1021. 26 Jun. 2018, doi:10.3389/fpsyg.2018.01021

4 Hhs.gov. 2022. https://www.hhs.gov/sites/default/files/surgeon-general-youth-mental-health-advisory.pdf. [online] Available at: <https://www.hhs.gov/sites/default/files/surgeon-general-youth-mental-health-advisory.pdf> [Accessed 15 April 2022].

5 Catherine K. Ettman, Gregory H. Cohen, Salma M. Abdalla, Laura Sampson, Ludovic Trinquart, Brian C. Castrucci, Rachel H. Bork, Melissa A. Clark, Ira Wilson, Patrick M. Vivier, Sandro Galea,
Persistent depressive symptoms during COVID-19: a national, population-representative, longitudinal study of U.S. adults,
The Lancet Regional Health – Americas,

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